IV Congress World Conference on Constitutional Justice

Branding

Design and concept for the visual identity of the annual meeting of constitutional courts from around the world, organized by the Venice Commission and the Constitutional Court of Spain at the IFEMA Madrid convention center.

Using the olive tree as a symbol of Spain and knowledge, a visual identity was developed based on the growth rings of trees, which represented both the trees’ growth and resembled a fingerprint—symbolizing the Constitution as the defining element of the society it represents.

The aim was to create a minimalist, elegant, and modern image as a projection of the Spain brand, in line with the event’s content, which addressed the challenges of the future.

The elements developed included wall decorations, animations for the backdrops, various printed materials (tent cards, indoor/outdoor signage), and promotional items (tote bags, folders, etc.).

  • ClientUpperfloor
  • Year2025