Juntos
Branding
A hybrid-format event, produced as a television program and streamed online, aimed at highlighting the successes of the partnership between two investment firms.
The graphic concept featured 3D-modeled pieces that, when joined together, formed an upward-sloping graph, symbolizing success in the financial sector and the boldness of Meccano’s construction. The connecting pieces were made of precious materials, and the graphic design was very subtle to convey an air of prestige and sophistication.
The materials to be developed included the event’s key visuals (KV) for use in 3D animations for screens, on a website, and in various promotional and advertising materials (online ads, mailings, etc.).