Peix de Sitges

Branding and advertising campaign to promote artisanal fishing and local commerce, included inside Slow Fish concept.

The logo is inspired by the old wooden boxes that fishermen used to store their catch and take it to the fish market. The idea was to create a brand with simple lines, reflecting the essence of the project. The colors have a vintage feel to reinforce the message of the benefits of doing things the way they were done in the past.

The project also produced educational materials to inform the local population about the benefits of consuming locally sourced fish, caught in a way that is respectful and responsible toward the environment.